The History of Band Aid - 1331 Words

BRAND: HISTORY: The Band-Aid was invented in 1920 by Earle Dickson, an employee of Johnson amp; Johnson, for his wife Josephine Dickson, who frequently cut and burned herself while cooking. The prototype product allowed his wife to dress her wounds without assistance. Dickson, a Highland Park, New Jersey resident at the time, passed the idea on to his employer who then went on to produce and market the product as the Band-Aid. Dickson had a successful career at Johnson amp; Johnson, eventually becoming a Vice President at the company before his retirement in 1957. BAND AID TIMELIME: BAND AID HISTORY Entered India in 1978 INITIAL COMPETITION: Traditional ointments and the Indian belief that wounds and cuts should be kept open†¦show more content†¦Virender Sehwag, chosen as Band-Aid s brand ambassador, symbolised the very essence of what the product stood for: solid, gritty and with a never-say-die attitude under any circumstance. This tie-up kicked off a series of contests and promotions that included a special edition pack featuring the explosive cricketer. Over the years, the challenge for communication has been to shift from passive protection to active healing. Band-Aid needed to signal efficacy, demonstrate its medicinal side and shift its discourse without losing its core values. Kids have the innate desire to be active and Band-Aid makes sure that cuts and bruises will not hinder that desire The Band-Aid Goldfish campaign, launched in 2000, was a real clutter-breaking advertisement, which elevated the awareness of wash proof to new heights. Since early 2003, the brand, with its new campaign of ‘Continuous Care’, has tried to reposition itself among the target audience. The simple theme is that unlike antiseptic liquids and creams, which wear off after the initial effect, Band-Aid works on the wound non-stop. Therefore, the core value of the brand – ceaseless supervision – is emphatically stated in the baseline â€Å"Iska asar lagatar†. The Kids Snapshot film is based on this thought. RECENT DEVELOPMENTS: Jamp;J has been growing the brand through innovations inShow MoreRelatedMy Favorite Recording Band Of All Time1315 Words   |  6 Pages12/6/14 www.queenonline.com My favorite recording band of all time is Queen. I grew up with their songs. My parents would play their song all the time. We would go out and I would hear queen play in the car. I learned to bond with their songs and I learned to love their music. To me their music is unique. Queen were an English rock band originally consisting of four members which were vocalist Freddie Mercury, guitaristRead MoreBand Program Essay1166 Words   |  5 Pages†¢ Freshman Band- Freshman is included in my curriculum because this allows the directors focus on the development of 9th grade students understanding of music and fundamentals. 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It is unknown whether AIDS and HIV existedRead MoreEssay on The Evolution of the 1960s and 1980s: Jimi Hendrix1091 Words   |  5 Pages(â€Å"1960s Music Played in the 60s Bands Groups Singers Memories from The People History†). The British Invasion, Motown and RB, and Surf Rock also made a huge influence on people in the 1960’s. When the British Invasion of many artists such as The Rolling Stones, The Animals, and The Beatles entered the United States, Surf Rock became less popular than it was in the early 1960’s (â€Å"1960s Music Played in the 60s Bands Groups Singers Memories from The People History Site†). The Beach Boys are an exampleRead MoreThe Birth, Life, And Resurrection Of Swing1673 Words   |  7 PagesDepression, while many bands had been experimenting during the early Roaring Twenties it was suggested that the â€Å"†¦summer of 1929 began the journey toward the summer of 1935 and the official arrival of the Swing Era† (Henne ssey, 123). While the Great Depression was a time of increased poverty and unemployment, the formation of big bands was not impacted, during this time there were many available musicians who were looking to work with new bandleaders (Barnet, 44). While bands were able to be formedRead MoreMovie Analysis : Titanic And The Band Played On 904 Words   |  4 PagesBefore I watch the movie, I presumed the title, â€Å"And the Band Played On,† to be a reference to the movie â€Å"Titanic,† which they were speaking about the string quartet that continued to play as the ship sank. Since watching the movie I think it referenced â€Å"business as usual.† Just like in Titanic, no one was concerned about the ship sinking until it was too late. In the movie â€Å"And the Band Played On,† In the same way, AIDS was considered, just a gay disease, and wasn t seen as the epidemic with inRead MoreOutraged, Dictated and Dishonored680 Words   |  3 PagesPakistanis, stranded under the dominion of a suppressive leader. Unable to curtain their love for music and the torment of living under despotism, they lay off on a journey that broke all barriers of oppression and hate. Developing into the greatest rock band the world has ever seen. The most significant conflict in the universe right at present may not be between radical Islam and the West but between Islam and itself. Moderates and extremists are vying for influence and power in this ancient tradition